This blog has been initiated by IIM Lucknow Alumni as a platform to put forward our views on Marketing topics, primarily in India. That covers a wide spectrum from Advertising to Business strategy to Distribution to Virals. Occasionally we will also put up recommendations for articles, videos or slides put up by others on the net.
We look forward to your views and opinions on content that can be introduced here.
cheers
Editors - IIMLMarketing
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Marketing Speak An attempt at simplifying and interpreting the Indian slice of marketing
About the blog
Thursday, April 10, 2008 by Mark My Words
