A brief profile of the authors is given below:
Arvind Iyer - He's been working at P&G as Assistant Brand Manager since July 2008. He also maintains a personal blog.
arvindiyer84 (at) gmail (dot) com
Atul Gupta - He's been working at Motorola since June 2008.
atul.g8 (at) gmail (dot) com
Suhaib Iyaz - Working at Bharti Retail since June 2008.
suhaibiyaz (at) gmail (dot) com